TRUSTe will offer certification for adware



TRUSTe has announced a program to certify software downloads. Among them are certifications for adware and “trackware” (spyware?). The bullet summary for the article claims this will bring an end to “unwanted popups”. A clip from the article reads as follows…

To be placed on the whitelist, adware and trackware must prominently disclose the types of advertising that will be displayed, personal information that will be tracked, and user settings that may be altered, and must obtain user opt-in consent for the download. An easy uninstall with clear instructions must be provided, and advertisements must be labeled with the name of the adware program. Program participants must maintain separate advertising inventory for users of certified applications. To move legacy users to certified advertising inventory, they must obtain new opt-in consent.


There are entries at sunbeltblog
on this and some of the implications as well as Spyware Confidential and I’m sure others.

180solutions I think is overjoyed by the news as it means that they will have a new cloak of legitimacy by certifying their products and “clearly describing what kind of ads and tracking will be done”. As long as they “get the users permission” they will be a legitimate piece of software whether they popup random ads, track user data, etc.

News.com article.

This likely will mean more advertisors (money) will get invested into these adware networks, and I wonder how many interpretations of “clearly describing what kind of ads and tracking will be done” we’ll see?

Related Posts

Blog Traffic Exchange Related Posts
  • Funny - list of reasons it doesn't pay to be "the computer guy"... I found this not too long ago at a techamok forum... copied here for convenience - not intended to slight the original author.... I only met my brother’s ex-girlfriend’s family once — the year they invited our family over to share Thanksgiving dinner. Since we were basically a group of......
  • Google accepting new signups for Analytics again Well, Analytics is still getting up to speed. For the last week or so, new signups at the new Google analytics site had been suspended (and they suspended existing users from adding a site for monitoring.) Now It looks as though they've started adding new signups. The writer at the......
  • How to Remove AntiAid | AntiAid Removal Guide AntiAid is a rogue antivirus/security program that is from the Wini family of Rogues. This is a bit of a departure from much of the long recent history of these rogues due to a new user interface. This rogue (and it's family) is usually advertised (pushed would be a better......
Blog Traffic Exchange Related Websites
  • Ad Revenue From Corporate Blogs Many companies don’t consider the fact that they could actually make money from their blogs. The popularity of online advertising has made it easy to include ads from all over the world, and Google Ads in particular make it very easy to target your readers with advertisements that they will......
  • Spyware: The New Annoying Threat A friend called me one day, frustrated out of his mind that his computer was acting very strange.  When he opened his Internet Explorer, it sent him to a strange site and pop-up windows kept covering his screen.  He even complained about the performance of his Intel Pentium 4 computer......
  • Microsoft to Improve User Access Control in Windows 7 I was just reading a Slashdot article about Microsoft improving User Access Control (UAC) in Windows 7. In the cited PC Pro article, Microsoft engineer Ben Fathi says: We've heard loud and clear that you are frustrated. You find the prompts too frequent, annoying, and confusing. We still want to......
en.pdf24.org    Send article as PDF   

Similar Posts


See what happened this day in history from either BBC Wikipedia
Search:
Keywords:
Amazon Logo

Leave a Reply

You must be logged in to post a comment.


Switch to our mobile site