The last few days I’ve been heavily researching the purchase of a camcorder. I guess I can’t just go out and pick something, I have to research at a number of levels. (Editorial reviews, user reviews, pricing, media, computer compatability, quality, etc. all of these come into play.) So, after several days of researching the product itself I was VERY close to going ahead with one place that had a fantastic price. But then I wondered, how come, this one place had a price that was a clear $100 lower than most anywhere else?