Web Site Promotion Through Directories



When I first started building web sites I seemed to have very good “google luck”. I designed pages, published and then submitted to 4-5 search engines and a couple directories and the traffic started coming in. The search engines were altavista, google, hotbot and a couple others and the directories were yahoo and dmoz. Lot’s of things have changed though. Recently submissions have been down to Google, MSN (Live), Yahoo and the Yahoo directory and the DMOZ. The DMOZ has been more and more frustrating in recent years as it seems to take several years to get added. So is that all you can do to get traffic for your site?


NO! At one point in time I thought the idea of submitting to a few dozen obscure directories was pointless. I mean, it takes a half hour to submit to a few of them and you might get one or two visitors out of it. The big traffic comes from yahoo, google, and msn, so why bother with directories? Backlinks.. backlinks? Google indexes web pages everywhere. Yes your content is important, but also the links that POINT to your content. (And the pages they’re on.) So, if your page content is about antique tractors and you don’t have any links you are seen as been relevant to antique tractors, but not very relevant so you likely have a low page rank.

Now let’s say you have the same site and are listed in 20 directories focused on farm equipment, now google sees your site in a new context. It’s more popular and probably deserves a higher page rank. This translates into higher placement in search results.

There are services that charge to submit your site to directories. One that I’ve found that I really like charges just 14 cents per submission. Yes, you read that right 14 cents per submission. (Minimum of about $5 worth of directories.) You pick how many directories you want to be added to, pay and they do the rest. (These are human processed submissions not robot…)

Here’s a link…
to their submission service. The name is DirectoryMaximizer.com

So, that’s one more tool you can use to submit to more directories and hopefully improve your search rankings.

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